Introduction to Tourism Anthropology
Memories of Vacation:
- Scenic beauty, food, sunrise/sunset, historical monuments.
- Captured memories in pictures, shared on social media.
Behind the Scenes of Vacation Planning:
- Searching online for destinations.
- Booking tickets and accommodations.
- Arranging local travel.
Tourism Anthropology:
- Studies the behind-the-scenes activities of tourism.
- Examines the economic, political, and social aspects of tourism.
- Analyzes the cultural impact on both hosts and tourists (guests).
Anthropology and Tourism: Concepts and Definitions
Defining Anthropology:
What is Anthropology?
- Understanding human lives in time and space.
- Time: Geological time scale, human evolution, growth, and variation.
- Space: Ecological and environmental relationships.
- Studies past and present cultures holistically.
- Derived from Greek words: "Anthropos" (human) and "Logos" (study/science).
What Do We Study in Anthropology?
- Emerged as an academic discipline in the early 20th century.
- Four Main Branches:
- Physical/Biological Anthropology
- Social and Cultural Anthropology
- Archaeological Anthropology
- Linguistic Anthropology
Key Questions in Anthropology:
- Who We Are?
- Study of past and present.
- How We Came to Be?
- Origin and evolution.
- Why We Are the Way We Are?
- Variations and diversity.
Branches of Anthropology:
Physical/Biological Anthropology:
- Origin, evolution, variation, and development of humans.
- Genetic makeup and environmental influences.
- Studies primates for insights into human evolution (primatology).
Social and Cultural Anthropology:
- Studies social institutions and cultural attributes.
- Objective and subjective understanding of societies and cultures.
- Focuses on the relative importance of different societies and cultures.
Archaeological Anthropology:
- Reconstructs human past through tools and artifacts.
- Studies prehistoric periods (Paleolithic, Mesolithic, Neolithic).
- Uses absolute and relative dating methods.
Linguistic Anthropology:
- Studies languages as mediums of communication.
- Includes verbal, body, and sign languages.
- Preserves and documents disappearing dialects.
Studying Anthropology: Key Points and Methods
Historical Emergence:
Early Years:
- Rooted in European exploration and colonization.
- Early anthropologists, known as "armchair anthropologists," relied on travelers' accounts.
- Example: "The Golden Bough" by Sir James Frazer (1890).
Field Science Development:
- Anthropology established as a field science.
- Fieldwork became essential for data collection.
- Bronislaw Malinowski:
- Work with Trobriand Islanders.
- Introduced participant observation, interviews, and case studies.
- Emphasized long-term fieldwork and using local languages.
Fieldwork Significance:
Understanding Behavior:
- What people think they ought to do (ideal behavior).
- What people say they do.
- What people actually do (actual behavior).
Data Collection:
- Insider's view (emic) rather than just objective study.
- Importance of subjectivity and relativeness.
- Focus on the present context (here and now).
Definitions of Anthropology:
American Anthropological Association:
- "The study of humans, past and present."
- Integrates social, biological sciences, humanities, and physical sciences.
- Aims to apply knowledge to solve human problems.
Wolf (1964):
- "Less a subject matter than a bond between subject matters."
- Combines history, literature, natural science, social science.
- Views anthropology as both scientific and humanistic.
Herskovits:
- "Physical anthropology is, in essence, human biology."
M.N. Srinivas:
- "Comparative study of human societies, including primitive, civilized, and historic."
Applied Anthropology:
- Uses knowledge from biological, social/cultural, and archaeological studies.
- Aims to solve practical problems.
- Focuses on the correlation between environment and culture.
- Studies the impact on human growth and development.
Defining Tourism: Key Concepts and Perspectives
Historical and Social Context:
- Long history in human cultures.
- Major global industry and developmental tool for third-world countries (Nash and Smith, 1991).
Smith's Definition:
- Tourist: Temporary leisured person voluntarily visiting for change (Smith, 1989).
- Key Elements: Leisure time + discretionary income + positive local sanctions.
Jafari's Definition:
- Tourism: Study of individuals away from usual habitat, industry meeting needs, impact on socio-cultural, economic, and physical environments (Jafari, 1977).
Mathieson and Wall's Perspective:
- Tourism: Multi-faceted phenomenon involving movement and stay in destinations outside usual residence, dynamic, static, and consequential elements (Mathieson and Wall, 1982).
Greenwood's View:
- Tourism: Large-scale movement of goods, services, and people across cultural boundaries (Greenwood, 1989).
Van Hassrel's Elements:
- Four primary elements:
- Travel demand
- Tourism intermediaries
- Destination influences
- Range of impacts (Van Hassrel, 1994).
Postmodern and Humanistic Perspectives:
- Ryan's Definition: Tourism as an experience of place, emphasizing interactions and experiences of both hosts and guests (Ryan, 1991).
Middleton's Business Perspective:
- Tourism: Business sector focusing on customer needs and consumption patterns (Middleton, 1998).
Urry's View on Globalization and Tourism:
- Tourism: Leisure activity opposing regulated work, involves movement to destinations for pleasure-seeking and site gazing (Urry, 1990).
Conclusion:
- Complexity: Tourism intersects with political, natural, economic, and social environments.
- Anthropological Study: Covers diverse aspects and perspectives on tourism.
History of Tourism Anthropology
Emergence and Growth:
- 1960s-1970s: Beginnings of tourism anthropology as a distinct field.
- Contributors: Valene Smith, Malcolm Crick, Dennison Nash, Nelson Graburn, Erik Cohen highlighted tourism's anthropological significance (Smith, 1977; Crick, 1995; Nash, 1977; Graburn, 1977; Cohen, 1974).
Initial Challenges:
- Anthropological reluctance: Tourism perceived initially as too close to traditional anthropological fieldwork (Crick, 1995).
Smith's Influence:
- "Hosts and Guests": Valene Smith's seminal work (1977, 1989) legitimized tourism as an applied area of study within anthropology.
Academic Recognition:
- Journals: Establishment of journals like The Annals of Tourism Research provided scholarly platform for tourism anthropology.
Diverse Themes Explored:
- Philip Pearce: Social psychology of tourism (1982).
- Nelson Graburn: Tourism as escapism or pleasure-seeking (1977).
- Dennison Nash: Impact of tourism on host populations (1981).
- Selwyn: Economic, political, social, and cultural contexts of tourism (1994).
- John Urry: Systematic study of tourist motivations (1990).
- Boissevain: Longitudinal study on commoditization of host cultures (1996).
- Erik Cohen: Typology of tourists (1988).
- Dann: Advocacy for sustainable tourism (1997).
Anthropological Relevance to Tourism:
- Critical Analysis: Focus on human aspects over business perspectives.
- Comprehensive Approach: Examining economic, environmental, and social impacts within globalized contexts.
- Ethnographic Insights: Qualitative study methods uncover human dynamics in tourism.
- Holistic Perspective: Facilitates understanding of cross-cultural encounters and social transactions in tourism.
Current Perspectives:
- Complexity of Tourism: Need for integrated approaches to understand cultural impacts and global-local dynamics shaped by tourism.
- Anthropological Contributions: Essential for unraveling the societal implications of tourism and fostering sustainable practices.
Anthropological Perspectives on Tourism
Emergence and Development:
- 1970s onwards: Anthropological interest in tourism emerges.
- Fit with Anthropological Concerns: Both anthropology and tourism involve humans and culture, focusing on culture contact and change.
Tourism as Leisure Activity:
- Definition: Tourism seen as a form of leisure activity; tourists characterized as leisured travelers (Nash, 1989).
- Transactional Nature: Focus on interactions between tourists and hosts; impacts observed on tourists, hosts, and home cultures (Nash, 1981).
Initial Perceptions and Shifts:
- Initial Concerns: Early studies emphasized one-sided impacts on host societies; perceived as both beneficial and detrimental (Cohen, 1979a).
- Evolution of Views: Insights grew more nuanced; impacts of tourism on local cultures and economies reconsidered (Eadington and Smith, 1992; Honey, 1999; Lindberg, 1991).
Key Anthropological Questions:
- Cross-cultural Meanings: Exploration of work and leisure dynamics cross-culturally (Nash, 1981).
- Intercultural Contact: Dynamics and impacts of interactions between tourists and locals (Nunez, 1989).
- Integration into Tourism Market: Study of how indigenous societies transform within tourism contexts (Mansperger, 1995).
Conceptual Divisions in Studies:
- Origins of Tourism: Inquiry into motivations and patterns of tourism (Adler, 1989; Mac Cannell, 1976; Cohen, 1988).
- Impacts of Tourism: Focus on socio-economic and cultural effects on host communities (Erisman, 1983; Greenwood, 1977; Van den Berghe, 1994).
Impacts on Host Communities:
- Economic Effects: Changes in employment, economic dependence on tourism revenue (Mansperger, 1995).
- Socio-cultural Changes: Commodification of local traditions, shifts in cultural values (Greenwood, 1977; Van den Berghe, 1994).
- Environmental Impacts: Changes in infrastructure, built environment, and environmental degradation (various studies).
Impact of Tourism
Economic Consequences
- Stimulus for Development: Tourism is a powerful economic agent driving social and economic change.
- Employment and Entrepreneurship: Stimulates employment in service industries such as hospitality, tour guiding, and transportation.
- Shift in Employment Patterns: Draws labor away from agriculture to more lucrative tourism jobs in urban areas.
- Structural Changes: Shifts from agriculture to tourism alter land use patterns and economic structures.
- Example: Mansperger (1995) observed how Pacific islanders shifted from subsistence activities to tourism-related employment.
- Example: Rosenberg (1988) documented tourism's impact on agriculture in a French mountain village, where land use shifted to support tourism infrastructure.
- Land Use and Property Prices: Tourism increases land competition, driving up prices and potentially fragmenting land holdings.
- Impact: Escalating real estate prices pose challenges for locals seeking to buy property.
- Policy Perspectives: Emphasis on tourism's positive economic impacts often overlooks associated costs.
- Challenges Highlighted by Anthropologists:
- High Inflation: Resulting from tourism-driven demand and economic activities.
- Land Speculation: Speculative buying drives up prices, affecting local residents' access to land.
- Overdependence: Vulnerability to fluctuations in tourist arrivals and global economic shifts.
- Seasonal Nature: Uneven income distribution due to tourism's seasonal patterns.
Social Consequences of Tourism
Research Categories
Tourist Perspective
- Focus: Tourists' demand for activities, motivations, attitudes, and purchasing decisions.
- Impact: Shapes local economies and cultural landscapes based on tourist preferences.
Host Perspective
- Focus: Inhabitants of destination areas, labor involved in tourism, and local organization of tourism industry.
- Impact: Alters community dynamics, economic activities, and cultural practices.
Tourist-Host Interrelationships
- Focus: Nature of interactions between tourists and hosts, and consequences of these interactions.
- Impact: Influences cultural exchange, economic opportunities, and social dynamics within host communities.
Social Impacts
- Changes in Value Systems: Tourism introduces new values and influences existing cultural norms.
- Individual Behavior: Altered by interactions with tourists, often leading to cultural adaptation or resistance.
- Family Structures and Relationships: Shifts in roles and relationships due to employment opportunities and cultural exchanges.
- Collective Lifestyles: Transformation influenced by tourism-related economic activities and infrastructural changes.
- Moral Conduct: Evolution in community ethics influenced by exposure to diverse tourist behaviors.
- Traditional Ceremonies: Adaptation or commercialization of rituals to meet tourist expectations.
- Community Organizations: Influenced by economic shifts and tourism-related development.
Tourist-Host Interaction
- Nature of Interaction: Often superficial, confined to tourist ghettos (resorts/hotels), lacks depth and authentic cultural exchange.
- Positive Aspects: Provides employment, economic growth, and cultural enrichment through exposure.
- Negative Aspects: Cultural commodification, exploitation, and disruption of local traditions.
- Factors Influencing Interaction:
- Length of stay, physical segregation (tourist areas), language barriers, and cultural differences.
- Role of Cultural Brokers:
- Definition: Multilingual mediators facilitating cultural exchange and managing tourist expectations.
- Impact: Enhances economic opportunities for locals but can lead to cultural manipulation and change.
- Language Acquisition: Enables economic mobility for locals in tourism-related jobs, affecting social status and community dynamics.
Language and Tourism
Role of Language
- Communication Vehicle: Essential for interactions between tourists and hosts, influencing social dynamics and cultural exchange.
- Cultural Identity: Integral part of social and cultural attributes, reflective of community identity and heritage.
Impact of Tourism on Language
Economic Change
- Effect: Introduction of new tourism-related jobs (e.g., tour guides, interpreters).
- Outcome: Increases bilingualism among locals who serve as mediators, facilitating interactions without significant cultural identity loss.
Demonstration Effect
- Effect: Tourists' display of economic status and behaviors influences local aspirations.
- Outcome: Hosts may adopt tourist languages to align with perceived higher status, affecting linguistic loyalty.
Direct Social Contact
- Effect: Direct communication between tourists and locals, especially in service sectors.
- Outcome: Can lead to reduced usage of local languages as economic pressures favor communication in tourist languages.
Studies and Findings
White (1974)
- Focus: Relationship between tourism growth and language change.
- Model: Identifies three mechanisms through which tourism impacts language:
- Economic change
- Demonstration effect
- Direct social contact
Butler (1978)
- Study: Rural Scotland case study.
- Finding: Tourism displaces indigenous languages, especially in areas heavily dependent on tourism infrastructure like hotels.
Cohen and Cooper (1986)
- Analysis: Links language change to socio-economic characteristics and nature of tourist-host relationships.
- Insight: Emphasizes power dynamics and education levels influencing linguistic shifts.
Anthropological Perspective
- Power Relationships: Reflects unequal power dynamics between tourists and locals.
- Educational Influence: Impact of education levels on linguistic interactions and changes.
- Tourist Dispersal: Extent of tourist integration into local communities affects language usage patterns.
Conclusion
- Need for Further Research: Comprehensive studies required across diverse cultural and linguistic contexts to fully grasp contemporary tourism's profound impacts on host populations.
Summary: INTRODUCTION TO ANTHROPOLOGY AND TOURISM
Introduction to Anthropology and Tourism
- Anthropological Focus: Study of humans in cultural and social contexts.
- Tourism Perspective: Analyzed anthropologically as a relational and cultural phenomenon.
Anthropological Analysis of Tourism
- Human Activity: Examines motivations and actions of tourists and hosts.
- Impact Assessment: Studies the effects of cultural and social encounters between tourists and host societies.
Positive Aspects of Tourism
- Benign Interaction: Unlike other forms of contact, tourism generally involves peaceful and mutually beneficial interactions.
- Tourist Motivations: Seek pleasure and knowledge.
- Host Motivations: Primarily interested in economic benefits, often tourism-dependent for livelihood.
Negative Impacts of Tourism
- Unintended Consequences: Such as prostitution, breakdown of local family structures, economic inflation due to tourist demand.
Advantages of Anthropological Approach
- Methodological Suitability: Depth and qualitative analysis reveal hidden factors not apparent on the surface.
- Field-Based Studies: Essential for uncovering nuanced aspects of tourism impacts.
Conclusion
- Holistic Understanding: Anthropology provides insights into the complexities of tourism beyond economic impacts, exploring cultural, social, and environmental dimensions.
- Need for Comprehensive Analysis: Emphasizes the importance of thorough research to mitigate negative impacts and enhance positive outcomes in tourism development.

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